Edgars Creek Primary School
User Experience/Interaction design, Marketing, Social Media Content Creation, Photography, Branding, Filming and Editing
Overview
Edgars Creek Primary School is an opportunity to rethink how a school’s brand could translate into a more engaging and user-centred digital experience. Building on the refreshed visual identity I developed for the school, I extended the brand into a complete website redesign in Figma, combining UX/UI, interaction design, graphic design and digital content creation to create a website that feels welcoming, playful and reflective of the school community.
The redesign was centred around making the website easier and more enjoyable for users to navigate, while bringing greater personality and consistency to the school's digital presence. I developed a range of custom graphic elements and illustrations inspired by the natural environment surrounding Edgars Creek Primary, incorporating organic forms, native wildlife and local nature to create a visual connection between the school, its surroundings and the wider Epping community. These elements were designed specifically for the website to bring a sense of movement, life and fun to the experience, while still maintaining a clear and functional interface.
A key focus of the project was user experience and interaction design. I reimagined navigation and interaction points to make important information more visually accessible and intuitive for students, families and the wider school community. Custom interactive buttons, hover states and animated elements introduce moments of discovery throughout the website, transforming what could be a straightforward school website into a more engaging digital experience.
The result is a more cohesive and playful online presence that reflects the energy of a primary school, celebrates its local environment and creates a stronger connection between Edgars Creek Primary and its community.
Drawn and designed by me.
The Analysis
The Changes
Alongside social media management, I contribute to the ongoing development of the school's website, ensuring branding, messaging, and user experience remain consistent across all digital platforms. This project highlights my ability to combine photography, graphic design, content strategy, and web design to build stronger community engagement and create meaningful digital experiences.
Services: Brand Refresh, Social Media Management, Photography, Graphic Design, Website Development
Results: 86% increase in Facebook post views, improved community engagement, and a stronger, more cohesive digital brand presence.
The Brief
The brief was to retain Edgars Creek Primary School’s existing colour palette while creating a stronger and more cohesive visual identity across all promotional and digital materials. Existing communications lacked consistency, with different layouts, styles, and graphic elements being used across platforms, which made the brand feel fragmented. The goal was to establish a clear visual system that could be applied consistently across social media, print collateral, website content, and school promotions.
My inspiration came directly from the school’s name and its surrounding environment. With the nearby creek being a defining local feature, I developed a concept centred around the movement and flow of water. I introduced a series of organic, fluid shapes that echo the natural curves of a creek and used these forms as a recurring graphic element throughout the design system. These flowing shapes guide the eye through each composition, create visual continuity between pages and posts, and give the brand a distinctive identity that is both recognisable and meaningful to the school community.
Because the audience is primarily children and families, it was important that the visual language felt welcoming, energetic, and engaging. I balanced the established school colours with playful layouts, dynamic imagery, and soft organic forms to bring a sense of life and fun back into the communications while still maintaining a professional and trustworthy appearance.
The outcome was a refreshed design system that allows the school’s logo, colours, and visual elements to flow consistently across every touchpoint. The redesigned materials create a unified brand presence, improve recognition across the community, and provide a flexible framework for future promotional content. My work below showcase the original materials alongside the redesigned versions I created to demonstrate the transformation and the improved consistency achieved through the rebrand, and the Facebook content I have designed.
